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About the Godmother of a Genre

"Where's the fun in playing it safe?" Latrivia Welch (2015)

FUN FACT: Latrivia Welch is the "godmother" of the Russian Mafia Romance genre. She founded the genre in 2010 with Dmitry's Closet (Book One) of The Medlov Crime Family Series. Now, hundreds of authors have joined her subgenre with books of their own.

If you're reading one of Latrivia's books, you'll have plenty of fun, because nothing is safe. She mixes good guys with anti-heroes, creates mind blowing heroines and tops them off with action, adventure and plenty of romance. And she never charges more than $5.99 an eBook to do it!







ATTENTION: Latrivia Nelson is now Latrivia Welch.


Based in Memphis, TN, Latrivia Welch divides her time between her three passions: business, writing and community. 


As the Principal of Welch PR, a boutique public relations firm, her days are spent working with various clients to strengthen and spread their messages. 


As the President and CEO of RiverHouse Publishing, LLC, an indie publishing house for self-published authors, she spends her time helping people realize their artistic dreams through literature.


And as a USA TODAY bestselling author, Welch has penned of over 20 novels about interracial romance  in an effort to eradicate stigmas around African-American women as heroines, interracial dating and multicultural children. 


Having graduated from LeMoyne-Owen College and worked for some of the most impactful contemporary figures in the city of Memphis, Welch is committed to using her experience (over 17 years in public relations and marketing) and her passion to serve the community through volunteerism  to help the city progress in issues regarding women in leadership, politics, economic development, reproductive health, domestic abuse and education.


Welch is now the President of the Memphis Women’s Political Caucus and a board member on the Tennessee Women's Political Caucus and sits on the Executive Committee of the Memphis Branch NAACP as the Chair of Communications.  She is a member of Mothers of the NILE, a former board member for the Boys and Girls Club (Samelson) and a member of Alpha Kappa Alpha Sorority, Inc.  


Welch is also the proud mother of 3.5 children and the wife of Bruce Welch, III.   They spend their evenings watching cooking shows while creating awesome dishes in the kitchen, drinking wine and enjoying being a family. 

Bio on Latrivia Welch, bwwm books, creator of Russia Mafia Romance Genre
Latrivia Welch, Creator of the Russian Mafia Romance Genre, bwwm
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